Blog Audio for Publishers 10 November 2026 6 min read

German voices,
made in Germany.
SONA is now in BotTalk.

About three quarters of the audio we produce at BotTalk is German. So when a team in Potsdam, with roots at the Fraunhofer institute where mp3 comes from, builds a voice engine, we want you to be able to use it. The engine is called SONA, and it is now one of the voices in BotTalk.

When you set up a project in BotTalk, you choose a language and then a voice. If your language is German, there is a new name in that second list.

We want to tell you who built it, what you can set, and what we cannot tell you yet.

Why German text-to-speech is our main job

Most of what BotTalk reads aloud is German. Between September 2025 and August 2026 about 75% of the audio we produced was German.[5]

The big voice models are built for many languages, and on German news text they still slip in ways your listeners hear immediately. An English sound creeps into a German name. A year comes out as a different year. Once in a while a voice starts to sing in the middle of a sentence.

Our control layer exists to catch those mistakes before your listeners hear them, and it works above every engine we connect. It holds 21,900 pronunciation rules across 15,900 dictionaries, it rewrites numbers and abbreviations the way they are spoken before the text reaches an engine, and it checks for the moments when a model makes something up.

That layer has less to do when the engine underneath already speaks good German. To our ears SONA does, and that is why it is in BotTalk. It sits next to ElevenLabs, Gemini, OpenAI, Azure and Amazon Polly under the same layer. You choose the voice for each project, and you can swap it whenever you like.

One article, one control layer, the voice you choose An article goes into the BotTalk control layer, which holds the pronunciation rules, rewrites numbers and abbreviations and checks for hallucinations. From the layer one line leads to SONA, the voice chosen for the project, built in Potsdam, Germany. A second line leads to the other engines: ElevenLabs, Gemini, OpenAI, Azure and Amazon Polly. A dashed line from SONA to the other engines shows the fallback: when the provider refuses a text or three retries in a row fail, a voice from another provider reads the article. ONE ARTICLE · ONE CONTROL LAYER · THE VOICE YOU CHOOSE YOUR ARTICLE BOTTALK CONTROL LAYER 21,900 PRONUNCIATION RULES NUMBERS AND ABBREVIATIONS HALLUCINATION CHECK THE VOICE OF YOUR PROJECT SONA BUILT IN POTSDAM, GERMANY THE OTHER ENGINES ELEVENLABS GEMINI OPENAI AZURE AMAZON POLLY FALLBACK REFUSAL OR 3 FAILED RETRIES SWAP THE VOICE → THE LAYER STAYS
Figure 1 · One article, one control layer, the voice you choose. SONA joins ElevenLabs, Gemini, OpenAI, Azure and Amazon Polly. The dashed line is the fallback: when a provider refuses a text or three retries in a row fail, a voice from another provider reads the article.

Who built SONA

SONA is made by SONALAB GmbH in Potsdam.[2] The company is part of the MediaTech Hub Potsdam, which sits in Babelsberg right next to the film studios.[1] Its two founders come at the same problem from two sides. Alexander Wolf comes from sound and sound design, with Bavaria Film and ZDF among his stations. Sören Hübner, the CTO, brings the software and the machine learning.[1][6]

The company grew out of a research partnership with the Fraunhofer Institute for Integrated Circuits IIS, and it calls itself a Fraunhofer spin-off.[1] If the institute’s name does not ring a bell, its best-known work will. The mp3 format comes from there. In 1987 the institute formed a research alliance with the University of Erlangen-Nuremberg for it, and in 1995 the researchers voted on the file extension themselves.[3] When we say German engineering, this is the tradition we mean.

SONA was built for dubbing and post-production studios, and its plugin works inside Pro Tools, Nuendo and Premiere.[2] In a studio a generated line has to sit in a film mix next to lines that actors recorded, and the people who judge it listen for a living. That is a hard audience to convince.

We also like how the founders talk about their work. In an interview in July they said: “We do not promise that machines sound better than people. We would rather show concretely what works and leave the verdict to the studios.”[1] The interview is in German and the translation is ours. It is how we want to work with newsrooms, too.

75%
Of our audio is German · Sep 2025 to Aug 2026
1995
The year mp3 got its name at Fraunhofer IIS
21,900
Pronunciation rules above every engine
3
Failed retries before the fallback takes over

What you can set

In the settings of a project, under Audio, you choose German as the language and then the SONA voice in the list beside it. In our screenshot that voice is Elin, listed as de-DE-Elin-SONA. Under the list you see a star and the line “Premium voices are the highest quality on BotTalk”. The star marks our premium voices, and SONA is one of them. Preview plays the voice.

The Voice card in BotTalk’s project settings. The language is set to German and the voice to de-DE-Elin-SONA, female, SONA, with a Preview button beside it. Below are the two SONA tuning sliders, speech speed and stability, and the Fallback TTS provider switch.
  1. Choose German as the language and the SONA voice next to it. The star marks a premium voice, and Preview plays it.
  2. Speech speed runs from 0.8 to 1.2 and keeps the pitch. Stability runs from 0, the most varied delivery, to 1, the steadiest.
  3. The fallback provider takes over when the first one refuses a text, and when three retries in a row fail.
Figure 2 · The Voice card in a project’s settings, with SONA selected. The card goes on below the frame.

Two controls under the voice belong to SONA. Speech speed runs from 0.8 to 1.2, and the pitch is kept, so a faster read does not turn into a higher voice. Stability runs from 0 to 1. At 0 the delivery varies the most, and at 1 it is the steadiest.

One more switch sits on the same card, and we want you to know it is there. It is called Fallback TTS provider. BotTalk uses it when a provider refuses a text, and when three retries in a row fail, so that an outage at one provider no longer costs you the article.

A voice from Germany, for readers in Germany

Elin is listed as de-DE, which is German as it is spoken in Germany. That matters more than it sounds, because listeners hear where a voice comes from. When heute.at in Vienna looked for its voice, an earlier evaluation of AWS Polly failed on the accent alone. The CTO, Alexander Ottitzky, gave us the sentence we still quote.

Alexander Ottitzky, CTO at heute.at

“Pick a voice from Paderborn, and the readers walk.”

Alexander Ottitzky CTO · heute.at
Read the heute.at case study

We take that sentence seriously in both directions. For readers in Germany, a voice built in Germany is the right place to start. For readers in Vienna or Zurich, Elin would be the voice from Paderborn, and we would choose a different one with you. You set the voice for each project, so one publisher can run both.

Made in Germany, in practice

Made in Germany is easy to print on a box, so here is what stands behind it in this case. SONALAB is a German company with its seat in Potsdam. It says its platform is built, hosted and processed on EU infrastructure, that its servers run in Germany, and that uploads, processing and renders never leave that infrastructure.[2] BotTalk runs on infrastructure in Germany as well.

Then there is a question we expect every newsroom to be asked sooner or later: can you show where this audio came from? SONALAB’s answer on its own platform is a tool called SONA Verify. You drop a file into it and see whether it came from SONA, which voices were used and who owns it. The company says it is building the tool to survive cuts and re-encoding into formats such as mp3. When a voice artist joins, the consent is recorded in the same step as the voice.[2] In the founders’ words, consent and traceability are built in from the start and not bolted on afterwards.[1]

The law is moving in the same direction. Article 50 of the EU AI Act asks providers of systems that generate synthetic audio to mark their output in a machine-readable way.[4]

What we cannot tell you yet

We want to be straight with you about the limits. For the engines we have run for years we can show you an error rate with its denominator. For SONA we cannot yet, because it is new in BotTalk. We also will not tell you it is the best German voice on the market, because we have no measurement that proves it. We can show you who built it, where it runs and what you can set. The rest you can judge with your own ears, which is what SONA’s founders ask of their studios, too.

Hear it on your own articles

The quickest way to judge a voice is to hear it read something you published. Write to Andrey at andrey@bottalk.io and send three articles with the names and numbers your current voice gets wrong. We will play them back to you in SONA’s voice and in the voice you use today, and you decide by ear.

Frequently asked

What publishers ask us about SONA.

What is SONA?

SONA is a voice AI made by SONALAB GmbH in Potsdam, Germany. The company grew out of a research partnership with Fraunhofer IIS, describes itself as a Fraunhofer spin-off and builds its product for dubbing and post-production studios. In BotTalk, SONA is one of the voice engines that can narrate your articles.

Is SONA made in Germany?

SONALAB is a German company based in Potsdam. It states that its platform is built, hosted and processed on EU infrastructure, that its servers run in Germany, and that uploads, processing and renders never leave that infrastructure.

Which SONA voice can I use in BotTalk?

The voice in our settings is Elin, a female German voice listed as de-DE-Elin-SONA. If you need another voice, or German for readers in Austria or Switzerland, ask us and we will tell you what is available.

Can I change how the SONA voice reads?

Yes. Speech speed runs from 0.8 to 1.2 with the pitch kept, and stability runs from 0 for the most varied delivery to 1 for the steadiest. You set both in the project settings under Audio.

What happens when SONA fails on an article?

You can switch on a fallback TTS provider on the same settings card. BotTalk then uses a voice from another provider when the first one refuses a text, and when three retries in a row fail.

Does SONA replace the other voice engines in BotTalk?

No. SONA joins ElevenLabs, Gemini, OpenAI, Azure and Amazon Polly under the same control layer. You choose the voice for each project and you can swap it at any time.

Sources

What each claim rests on.

  1. [1] · StartupValley · 1 July 2026

    Interview with Alexander Wolf and Sören Hübner, SONALAB: Verändert KI die Zukunft der Synchronisation dauerhaft? The source for the research partnership with Fraunhofer IIS, the Fraunhofer spin-off, the founders’ backgrounds, the MediaTech Hub Potsdam and the quoted sentence. The interview is in German and the translations are ours.

    startupvalley.news ↗
  2. [2] · SONALAB · public pages

    SONALAB’s own pages (How it works, Help, Legal notice), checked on 10 November 2026: the seat in Potsdam, the plugin hosts, EU data residency and servers in Germany, SONA Verify and consent. These are the company’s own statements about its own platform.

    sonalab.eu/how-it-works ↗
  3. [3] · Fraunhofer IIS · The mp3 History

    The institute’s own timeline: the research alliance with the University of Erlangen-Nuremberg in 1987, and the internal poll in 1995 in which the researchers chose .mp3 as the file extension.

    mp3-history.com ↗
  4. [4] · EU AI Act · Article 50

    Regulation (EU) 2024/1689, Article 50, paragraph 2: providers of AI systems that generate synthetic audio make sure the output is marked in a machine-readable format and can be detected as artificially generated.

    artificialintelligenceact.eu ↗
  5. [5] · BotTalk · production figures

    From BotTalk’s own systems, September 2025 to August 2026: about 75% of the audio generated was German. The 21,900 pronunciation rules across 15,900 dictionaries are the count in production. Both are our own numbers and carry no independent verification.

    Published in our ReadSpeaker comparison →
  6. [6] · Fraunhofer FOKUS · June 2026

    Speaker page of the 13th Media Web Symposium: Sören Hübner, Co-Founder and CTO of SONALAB GmbH.

    mws.fraunhofer.de ↗
Dr. Andrey Esaulov, co-founder and CEO of BotTalk

About the author

Dr. Andrey Esaulov

Co-founder & CEO · BotTalk

Andrey holds a doctorate in linguistics, and before founding BotTalk he spent more than six years leading a department at Axel Springer, one of the largest publishing houses in Europe. BotTalk now runs article audio for 30 European publishing houses, including taz, heute.at, Tamedia and DER SPIEGEL. Andrey writes about audio infrastructure, multi-provider architecture and the pronunciation work that sits above commercial AI voices.

Reach Andrey directly: andrey@bottalk.io · LinkedIn.

Article last reviewed by the author: . The SONALAB references were checked on 10 November 2026 and are re-verified on each material update.

Hear SONA on your own articles

Talk to Andrey.

Send three articles with the names and numbers your current voice gets wrong. We will play them back to you in SONA’s voice and in the voice you use today, and you decide by ear. It takes thirty minutes.